To stay in compliance with PA law and the KW brand policy, all advertising — including social media — must:

• Include your full licensed name

• Include your real estate license number

• Include your brokerage’s full name

• Display the brokerage’s phone number if you include your own — and it must be in equal or larger font

• Use only approved Keller Williams logos

• Ensure any team or personal logo is shown with the KW logo, and is the same size or smaller

• Be honest, clear, and not misleading in any claims or language

• Apply to all platforms: social media, websites, email, printed materials, signage, and more

Example:

🏡 Just Listed!
Beautiful 4BR/3BA home in Doylestown with a finished basement and large backyard. Open house this Sunday from 1–3PM!

Jane Smith, Realtor®
PA License #RS123456
Keller Williams Real Estate – Doylestown
📱 (215) 555-7890 | ☎️ Office: (215) 555-0000

(Team logo shown next to the KW logo, same size or smaller)

RESOURCES:

PA Realtors - Back to Basics, Advertising (from the PAR website)

To ensure compliance with the Pennsylvania Real Estate Commission (PREC) regulations, real estate teams must adhere to the following guidelines:

1. Team Name Requirements:

• The team name must include the licensed name or Commission-registered nickname of a licensee on the team.

• The team name must not be a fictitious name.
  
  

2. Advertising Requirements:

• All advertisements (excluding business cards) must list all team members using their licensed names or Commission-registered nicknames.

• Unlicensed individuals, including office staff, must not be listed or depicted as team members in any advertisements.

• All team members must be affiliated with the same real estate company.
  
  

3. Broker Information:

• Every advertisement must prominently display the business name and telephone number of the employing broker.

• The broker's name and phone number must be at least equal in size to the team name and contact information on all advertisements.
  
  

4. Prohibited Terms in Team Names:
To prevent confusion with licensed brokerages, team names must not include terms such as:

• "Realty"

• "Real Estate"

• "Company"

• "Corporation"

• "LLC", "Inc.", or other legal entity designators

• "Broker" or any variation implying brokerage-level authority
  
  

5. General Advertising Standards:

• All advertisements must be truthful and not misleading or deceptive in any manner.
  
  

For detailed information, refer to the Pennsylvania Real Estate Commission's guidelines on team advertising: Team Advertising Guidelines (PDF)

Please consult your broker for final approval on team names and ensure alignment with the most recent regulatory updates.

For the Agreement of Sale:

• Page 1

  • • Don't forget to add all license numbers.  The broker is typically either the Buyer's Agent or the Seller's Agent and the licensee is most often the "Agent with Designated Agency"

    • Changes to page 1 do not require initials

• Page 2

  • • Part 2A - write out the purchase price - in words, ex: "Three Hundred Thousand"

    • Part 3A - do not add commission here AND sign a CBC.  You can use one or the other or a combination of both to TOTAL your commission, but be careful not to double it.

    • Part 3B - this is for seller concessions that are NOT commission

• Page 3

  • • Part 7B - do not relist fixtures that are already spelled out in the paragraph above.  Add in only items that are not listed such as microwaves, washer and dryers, refrigerators.

    • Part 8C &D - Must be filled out for FHA or VA loans

• Page 4

  • • Part 8F - Loan to Value Ratio (LTV) is for conventional loans only.

• Page 13

  • • Part 26C - Enter a number of days less than 180 for your buyer's deposit monies to be returned.  Typically 10-15 days is sufficient.

    • Part 26G - Check box to limit your buyer's exposure to lawsuits for completion or otherwise