Welcome to the Keller Williams logo downloads and style page.

Here, you will find various logo options tailored to meet your branding needs, whether for print or web use. Our logos come in different formats and backgrounds to ensure the perfect fit for any project.

Types of Logo Files For Print or Web Use

HIGH-RESOLUTION JPEGs (WHITE BACKGROUND)

Usage (Print): Ideal for brochures, flyers, business cards, and other printed materials where a solid white background is acceptable.

Usage (Web): Perfect for use on websites, email signatures, and online presentations where a white background can provide a clean, consistent look.

Benefits (Print): Ensures crisp and clear print quality for all sizes, maintaining the integrity of the Keller Williams brand.

Benefits (Web): Optimized for faster loading times while retaining high-quality visuals, ensuring a professional appearance on digital platforms.

Click image to download logos.

HIGH-RESOLUTION PNGs (TRANSPARENT BACKGROUND)

Usage (Print): Best for documents and materials where you need the logo to blend seamlessly with different backgrounds, such as colored paper or patterned designs.

Usage (Web): Suitable for websites, social media profiles, and other online platforms where the logo needs to be placed over different background colors or images.

Benefits (Print): The transparent background provides versatility, allowing the logo to integrate smoothly into various design elements.

Benefits (Web): The transparent background ensures the logo remains sharp and professional against any digital backdrop.

Click image to download logos.

HIGH-RESOLUTION EPS (TRANSPARENT BACKGROUND)

Usage: Ideal for design work that requires high-quality, scalable graphics. Use EPS files for logos, print materials, and any design that demands precision and scalability. Software such as Adobe Illustrator, CorelDRAW, and Inkscape can read and edit EPS files effectively.

Benefits: Unlike JPGs and PNGs, which are raster-based and can lose quality when resized, EPS files are vector-based, ensuring crisp and clear images at any size. EPS files can have transparent backgrounds, making them versatile for various design needs where overlaying images is necessary.

**RGB and CMYK are two color models used for different purposes. RGB (Red, Green, Blue) is used for digital screens, such as websites, apps, and electronic displays. It produces colors through light and offers a broader range of vibrant colors. CMYK (Cyan, Magenta, Yellow, Black) is used for printing. It relies on ink blending, which limits the color range compared to RGB. When creating an EPS logo, use RGB for digital applications and CMYK for print to ensure accurate color reproduction in each medium. 

Click image to download logos.

*Raster-based graphics, like JPGs and PNGs, are made up of tiny squares called pixels. When you enlarge these images, they can become blurry or “pixellated,” similar to how things look in Minecraft, where you can see each individual square. This means that the image loses its sharpness and clarity when resized, unlike vector-based graphics like EPS files, which stay crisp and clear at any size. 

Importance of the Style Guide

Learn how to use the KW logo in your designs.

To ensure consistency and uphold the Keller Williams brand integrity, please review the Keller Williams Style Guide.

The guide includes:

• Logo Placement: Guidelines on where and how to position the logo in your materials.

• Color Palette: Approved colors that complement the Keller Williams brand.

• Typography: Recommended fonts and styles to use alongside the logo.

• Dos and Don’ts: Key practices to follow and avoid when using the logo.

Adhering to these guidelines helps maintain a cohesive and professional brand image across all platforms.

Pennsylvania Association of Realtors Guidelines

When using Keller Williams logos in your advertising and marketing materials in Pennsylvania, it’s crucial to comply with the Pennsylvania Association of Realtors guidelines. Here are some key points:

Nicknames in Advertising:

You can use a nickname for your first name in advertisements, as long as it’s registered with the Commission.

Advertising Rules:

Advertisements must include the employing broker’s business name and telephone number, and these must be of equal size to the salesperson’s name.

This applies to ALL forms of advertising, including internet ads, emails, and websites. For more detailed information, please refer to the Pennsylvania Association of Realtors Guidelines.

For additional details on advertising and compliance, please visit our Compliance Page.

Need Help? If you have any questions or need further assistance with logo usage, please contact office.

Thank you for helping us keep the Keller Williams brand strong and consistent!